Gateaux Bakery is a high-end Colorado based business that was looking to rebrand their company in hopes of creating the feeling of luxury for their products and the clients who are committed to their delicate and creative concoctions. The company required a menu re-design, business cards, and packaging options for their product line.
To accomplish this I set out to simplify their logotype and bring an elevated sense of clarity to their branding guidelines. The buttery yellow and deep purple imply the use of high quality ingredients while the intentional use of white space drives the elite craft used to construct their delicious treats.
